This advertisement is a high-impact promotional campaign designed to generate excitement and support for the Jordanian Women’s National Football Team during the AFC Women’s Asian Cup 2018, hosted in Jordan. Created in collaboration with the Jordan Football Association (JFA), the ad aims to inspire national pride, highlight women’s achievements in sports, and encourage public engagement.
Women’s Jordan National Team Cheering Campaign 2018
Because she is the hope of the future... Support her
Encouraging National Support
The tagline "لأنها أمل المستقبل.. شجعها" ("Because she is the hope of the future... Support her") reinforces the importance of empowering female athletes and fostering a strong fan base.
Positioning Women’s Football
By featuring a key player, ستيفاني النبر (Stephanie Al-Naber), the ad showcases talent and leadership within the Jordanian women’s football scene.
Showcasing Jordan as a Sports Hub
The backdrop of Amman’s iconic landmarks, including the Abdoun Bridge and the Roman Amphitheater, strengthens Jordan’s image as a premier sporting destination.
Strengthening Brand Partnerships
The ad prominently features sponsorship logos from leading brands such as Hyundai, Zain, MedLabs, and Arab Bank, enhancing corporate engagement and financial backing for women’s sports.
Campaign Objectives
Media Exposure
The campaign was featured across billboards, digital platforms, and print media, ensuring widespread visibility.
Community Engagement
Encouraged local support for women’s football, helping drive attendance and team morale.
Corporate & Institutional Backing
Solidified collaboration between JFA, media partners, and corporate sponsors, furthering investment in Jordanian women’s sports.
Impact & Market Positioning
This campaign is a powerful example of sports marketing, using cultural identity, gender empowerment, and national pride to drive audience engagement. It successfully positioned women’s football as a movement worth supporting, creating long-term value for Jordan’s sports industry, sponsors, and the next generation of female athletes.
Overall Reach & Engagement
Total Reach: 5.2 Million+ users
Total Engagements (Likes, Comments, Shares): 850K
Impressions: 12.4 Million+
Video Views: 1.8 Million (70% watch-through rate)
Shares Across Social Media: 120K
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